Redington helps Saudi customers to leap into the digital age


Redington Value, the leading technology aggregator in the Middle East and Africa, showcased digital innovation and supported partners and customers to advance their digital transformation agendas at the recently concluded LEAP 2023 in Saudi Arabia – the global platform and unique event for future technologies and the most disruptive technology professionals from around the world.

During the event, the Redington team showcased its unique services portfolio around cloud, cybersecurity and IoT, digital solutions from global leaders and networked with existing customers while also meeting new ones. The Redington brand is an established one in the region and LEAP offered a great opportunity to reinforce partner and customer relationships

Over the years, the distributor has undergone a great evolution. From being an ‘aggregator’ for innovative solutions and services, it became a ‘catalyst’ for partners to empower customers’ digital drives. The company doubled down on its mandate to help partners position themselves as the ‘go-to’ advisors for customers’ transformation journeys.

In the past year, Redington has been solely focused on ‘simplifying’ customers’ cloud and digital journeys. Today, along with simplifying, the company is focusing its efforts on ‘accelerating’ transformation.

Sayantan Dev, President, Redington Value, said, “Saudi Arabia is an important market for Redington. It was great to meet and network with partners and customers from the Kingdom and discuss innovations and latest developments. It was also encouraging to see how the market has evolved and how transitioning to the cloud is a top priority for customers. Redington has done incremental business in the Kingdom and observed a great appetite for digital solutions. We look forward to future editions of LEAP as it’s an ideal indicator to understand the pulse of the market.”


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