Imdaad drives operational efficiency and performance with Finesse’s RPA implementation


Imdaad, the Middle East’s leading integrated facilities management company, has partnered with Finesse, the GCC’s top digital transformation enabler, to automate key processes within the organization using the ‘Automation Anywhere’ Robotic Process Automation (RPA) tool. Few key processes have been completely automated using the tool, resulting in significant improvements in process quality, greater efficiencies, and cost reductions.

Incorporated in 2007, Imdaad is an innovative and forward-looking company that has grown rapidly and is looking to streamline processes to better serve its growing client base. Having successfully navigated the unprecedented disruption of the past two years, the organization is now doubling down on preparing for the long-term with technology as a key enabler. Imdaad has engaged with Finesse, to help identify and automate key business processes. With extensive experience in delivering digital transformation across industries, Finesse understands the nuances and the pain-points these companies face, and tailor solutions to meet the needs.

To develop a roadmap for automating processes with RPA, Finesse began by engaging key stakeholders across the organization, examining key performance indicators, and identifying gaps that needed to be addressed. It was identified that several key processes required minimal human intervention, and those when automated would be beneficial to the entire organization. In partnership with Imdaad stakeholders, Finesse has implemented automation on four key processes across multiple departments using Automation Anywhere, a low-code RPA tool that matches the group’s use-cases perfectly.

With the implementation of the above processes, operational efficiencies have already improved both within the participating departments and the group in general. Several additional processes are being considered for automation and are currently being worked on by stakeholders between Imdaad and Finesse.

“We are grateful to Imdaad for trusting Finesse and partnering with us to streamline their processes using robotic process automation,” said Eljo J P, Finesse’s Chief Business Officer & Director. “We are excited about this opportunity and will continue to work closely with Imdaad to ensure this initiative meets its goals, thereby bringing exponential benefits to Imdaad.”

“For the vastly increased operational efficiency we are now experiencing, thanks to Finesse’s RPA tool is extraordinary, to say the least. It has changed, not only the way our organization operates on a day-to-day basis but the breadth and scope of our automation and digitization strategy for the coming years,” said Mohamed Elalfy, Director – Information Technology at Imdaad. “We at Imdaad are excited for what the future of this partnership holds as we continue to realize our ambitious digital transformation goals.”

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