Barracuda confirms participation at Africa’s inaugural GITEX

Barracuda, a trusted partner and leading provider of cloud-enabled security solutions, today announced its participation at the inaugural edition of GITEX AFRICA, taking place in Morocco, where it will showcase its latest email, cloud and network security solutions.

This year, the IT market in North Africa, together with the Middle East, and Türkiye, is expected to come close to breaking the US$100billion barrier for the first time^[1]. For this wave of digital transformation to deliver on its full potential, organisations must be able to effectively protect their digital assets and services. Barracuda’s advanced and innovative products are designed to help protect against the most stubborn and sophisticated cyberattacks, such as ransomware, and support customers in areas such as Email Protection, Zero Trust Access, Managed XDR, and Data Protection.

“I am thrilled to announce our participation at the very first edition of GITEX AFRICA. Digital transformation is proceeding at an impressive pace across the continent and with our suite of powerful but simple-to-use cybersecurity solutions, Barracuda is perfectly positioned to empower businesses to achieve their innovation ambitions in a safe and secure way. Our presence at this show signifies our dedication to building strong partnerships, sharing knowledge, and fostering a secure cyber landscape throughout the continent. We look forward to engaging with industry leaders, experts, and stakeholders to collectively drive the cybersecurity paradigm forward in Africa,” said Toni El Inati, RVP Sales, META & CEE, Barracuda Networks

“Attendees at GITEX AFRICA can see first-hand how our solutions deliver the cutting-edge functionality required to protect against the very latest evolving threats – while keeping usability at their heart,” continued El Inati. “There is no better way to show what our solutions can do for customers than by face-to face interaction and hands-on demonstrations.”

Some of the latest developments that Barracuda will be exhibiting at the show will be:

• Zero Trust Access: as part of Barracuda’s SASE platform, Barracuda CloudGen Access now includes web security that offers robust protection wherever users are working.
• Email Protection: now with Zero Trust Access, Barracuda Email Protection hardens the Microsoft 365 environment by constant verification – ensuring only verified users can access resources.
• Data Protection: Barracuda Cloud-to-Cloud Backup can be found in Azure Marketplace. Barracuda has seen a strong growth in its Data Protection business thanks to its Cloud-to-Cloud Backup SaaS product line that protects data stored in Microsoft 365.

In Africa, Barracuda follows a channel-led go to market strategy and El Inati stated that a key objective of the company’s participation at GITEX AFRICA is to engage with the channel community and explore new partnerships. “Currently, the channel space is competing largely on price rather than value, and this competitive environment enables Barracuda to offer an excellent option for our partners to expand. Because of the extensive nature of our portfolio, there is always a suitable solution. And we find that once companies try our products and see how powerful and simple they are, it’s an obvious next step to develop profitable long-term partnerships,” said El Inati.

Over the three days of the show, senior Barracuda executives and members of its sales, pre-sales and technical teams will be at Hall 3, Stand 3D-55.

[1] https://www.idc.com/getdoc.jsp?containerId=prMETA50134523