Citrix appoints EMEA Emerging Markets Channel Director


Citrix announces the appointment of Wojtek Życzyński to the position of EMEA Emerging Markets Channel Director. Most recently in a leadership role aimed, among other things, at transforming the distribution and partner channel in Poland at Microsoft, he joined Citrix on May 4, 2021. He will report to Pilkku Aasma, Vice President, Partner Sales EMEA at Citrix. Wojtek will be part of the EMEA Channel Sales and Ecosystems leadership team, working closely with the team of Amir Sohrabi – Area Vice President & Head of Digital Transformation, Russia, Eastern Europe, Middle East- and Africa – to further accelerate channel sales, cloud adoption, and overall channel transformation.

“The market for Citrix partners has evolved from virtualization to encompass the delivery of intelligent digital workspaces including hybrid cloud and SaaS-based applications, so, I’m joining Citrix with great enthusiasm. Our hybrid multi-cloud solutions are the best way for partners to help customers adapt to uncertainty, ensure business continuity and better position themselves to seize new opportunities,” says Wojtek Życzyński EMEA Emerging Markets Channel Director.

Wojtek has worked in the IT industry for two decades. During his 13-year tenure in Microsoft he was involved in the transformation of the distribution and partner channel in Poland, sales to small and medium business/corporate, public sector, and managing the marketing and operations of Microsoft Poland. For the last four years, Wojtek was part of the subsidiary leadership team, leading partner organization.

“Citrix is bridging the gap between employee productivity and innovative thinking. Now, with a new generation of technologies and bold leadership at the helm, this potential for innovation is unlimited. Opportunities for partners include the remote workspace technology Citrix is most famous for, but also building template and flow-driven micro apps to increase productivity, applying workspace intelligence, and working with customers on how to use the technology. Wojtek is known for building high-performing teams, being an advocate for diversity and inclusion, and great coaching and mentoring skills – all valuable assets for his new role in a post-Pandemic world,” says Pilkku Aasma, Vice President, Partner Sales EMEA at Citrix.


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