Toshiba Gulf FZE highlights Memory and Storage Solutions at GITEX 2020


Toshiba Gulf FZE will be highlighting its key memory and storage solutions at Hall 4, Stand C10 at GITEX 2020, held from Dec 6th -10th, 2020. Activations include a Twitter competition where winners can walk away with four Canvio Flex External Hard Disk Drives while GITEX visitors can also enjoy KIOXIA shows at the stand and attend interesting free seminars related to Digital photography, in particular aerial photography and cinematography using drones and UAVs.

“KIOXIA”(Previously Toshiba Memory ) branded products showcased will include microSD/SD memory cards, USB memory and SSDs, specifically designed for enabling end-users to store their digital way of life wherever and whenever they want for use with smartphones, tablets and PCs, digital cameras and more.

Kioxia puts great emphasis on retaining the same excellent quality, performance and reliability standards, that consumers are used to expect from the formerly known Toshiba Memory product line-up, dedicated to the development and production of innovative class-leading flash storage solutions.

Santosh Varghese, Vice President, Toshiba Gulf FZE said, “We have had a history of building great brands over the past few decades and we are confident that in a short time Kioxia’s brand equity will echo that narrative. We have been eagerly awaiting to show this at GITEX 2020 and are keen to propel the Kioxia brand baton forward. With our legacy competence and experience of serving the MEA market (including South Africa) over the last several years, combined with our value chain of highly driven and proven channel partners and distributors, we proudly look forward to place the Kioxia brand firmly not just in the MEA market footprint but also in our customers’ minds and hearts.”

Also highlighted at GITEX will be Canvio portable storage lineup with new applications and designs, adding new Canvio Flex and Canvio Gaming models along with new colors and textures.

Canvio FlexT is the new USB-C portable storage designed for PCs/Mac computers/iPad Promobile digital devices/Tablets for cross platform compatibility. Canvio Gaming is the new portable game storage designed for game consoles and gaming PCs. The next generation of Canvio designs delivers seamless portability, high storage capacity and broad compatibility for various USB devices.

“The Canvio series delivers data storage excellent for a broad range of use cases and applications. The two new models, Canvio Flex and Canvio Gaming, allow gamers and multi-platform users respectively to expand storage seamlessly and across various devices. They can take their favorite content on the go in a sleek, portable design,” adds Santosh Varghese, Vice President, Digital Products and Services Division, Toshiba Gulf FZE.

The Canvio portable storage Series illustrates our commitment to advancing consumer HDD design to meet the evolving needs for storage solutions suited for a broad range of users, including multi-platform users, gamers, business professionals, outdoor photographers, and students. There’s a model that fits everyone’s needs. The new Canvio models will be available at major retailers in the fall of 2020.

Toshiba Gulf FZE will be in Hall 4, Stand C10 at GITEX 2020, offering seminars and activations that helps to prepare for future Jobs and enhance your photography hobby in the digital transformation era .

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