MEA physical security market is rapidly embracing cloud and hybrid solutions, says Genetec State of Physical Security Report

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Genetec Inc., a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today shared the results of its 2024 State Physical Security report. Based on insights from close to 700 physical security leaders – including end users and channel partners based In the Middle East and Africa (MEA) markets, the report looks at the security strategies organizations are putting in place to effectively navigate the realities of a changing industry.

Cloud adoption is picking up speed

The adoption of cloud-based solutions for physical security has been gradually increasing over the past decade, but it is now picking up speed. According to the survey, 40% of end users reported that more than 30% of their physical security setups are now either in the cloud or use a combination of cloud and on-premises solutions. This is a significant jump from the 24% reported in last year’s survey.

Cyber concerns about the cloud are diminishing

Cyber concerns about cloud-based solutions are lessening significantly. In last year’s survey, end-users considered perceived cybersecurity risks to be the primary factor discouraging their organizations from adopting cloud-based security systems. However, there seems to be a shift in attitudes. This shift underscores growing confidence in the capabilities of cloud solution providers to establish robust cybersecurity measures. As a result, in the 2024 survey, respondents have relegated perceived cybersecurity risks to the sixth position among the factors deterring their organizations from adopting security systems in the cloud.

Channel expects increased demand for cloud and hybrid solutions

Feedback from channel partners also supports the idea that end-users are eagerly shifting towards cloud solutions. A substantial 74% of channel partner respondents in MEA anticipate that more of their current customers will embrace cloud connectivity for security in the coming year. Furthermore, 35% of channel partners stated that they prioritize cloud-based solutions whenever possible, and an additional 55% offer cloud-based solutions upon customer request.

 IT and physical security departments are increasingly interconnected

The increasing adoption of cloud-based physical security systems has led to a rise in cybersecurity threats, data handling, and compliance requirements. As a result, IT and physical security teams are becoming increasingly interconnected as evidenced by 65% of end users indicating that the IT department has access to physical security data. As technology adoption grows and remote access from external networks becomes more common, the partnership between IT and physical security will continue to develop.

 The future looks hybrid

It appears that most organizations will prefer a hybrid approach, combining both on-premises and cloud-based solutions. Close to 60% percent of end-user respondents revealed that their organizations aim for a security deployment strategy that combines both. The transition to hybrid systems is already in progress, with 12% of MEA-based end-users stating that their organizations are currently storing video surveillance data both locally and in the cloud, marking a notable increase from the 4% reported in last year’s survey.

“The adoption of the cloud in the physical security industry is steadily gaining prominence, with the future for most physical security solutions appearing to be a blend of on-premises and cloud-based solutions. For organizations in the Middle East and Africa, combining hybrid cloud technology with what they have on-site allows them to respond to new business requirements promptly. These are exciting times for the industry as it embraces change and adapts to new ways of supporting customers to thrive in a dynamic landscape,” said Firas Jadalla, Regional Director – Middle East, Turkey & Africa, Genetec.

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