Kissflow seeks to drive low-code no-code adoption in MEA Region with new Regional Sales Director


With the rapid digital transformation in the Middle East being threatened by a shortage of skilled IT resources, Kissflow, one of India’s Top 5 SaaS Software companies whose products are used by organizations in over 160 countries, has set its sights on an aggressive expansion in the region, as it looks to empower employees at all organizational levels. Tasked with leading this strategy in the region is the company’s newly hired Regional Sales Director, Vaidy Panchabikesan who takes on the responsibility for expanding Kissflow’s presence in the region, extending its partner network, and ultimately driving enterprise sales for the industry-leading no-code, low-code work management platform.

The company’s regional ambitions mirror its broader global expansion which saw it scale its workforce by 50% through the height of the pandemic as a result of businesses turning to low code and no code solutions to increase agility and productivity while reducing costs.

“Currently, 40% of companies have moderate to major skills gaps. The resulting digital inefficiency can be profound, costing as much as 20% in lost productivity,” explained Vaidy. “While organizations across the Middle East have been early adopters of digital transformation, it is imperative that they have the technology infrastructure and in-house skill sets to ensure the success of these initiatives. Guided by our ‘Power of Simple’ philosophy, Kissflow addresses this pressing need by democratising IT, empowering business users to build applications, and enabling developers with pluggable low coding extensions helping them to further expand the application needs for customization.

Vaidy brings with him 12+ years of sales and leadership experience and a proven track record in technical sales. Having previously led regional sales for Outsystems, his passion for Low code and No-Code platforms continues to keep him at the forefront of the industry as he now takes leadership of Kissflow’s regional operations.

A key focus for Vaidy will be the strengthening of the company’s channel partner network across the MEA region. “Our direct presence in the region is supplemented by an ever-growing community of partners that is committed to working with us to ensure our customers realize the full potential of our solutions. There is a tremendous market momentum for low code and no-code platforms which is set to continue as organizations embrace hybrid workforce models. Consequently, there is tremendous potential for channel organizations to grow their business together with us,” said Vaidy.

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