Empowering the connected future

Sakkeer Hussain, Sales and Marketing Director at D-Link Middle East, discusses the company’s growing focus on mid-market and SMB segments, its leadership in Wi-Fi 7 innovation, and how AI and cloud integration are reshaping the future of connectivity across the region.

Discuss your continued focus on the Mid-market and smb segment as a networking solutions provider? What are their expectations as far as connectivity goes and how are you addressing that in the region?

The mid-market and SMB segment continues to be the core focus for D-Link in the Middle East. These businesses form the backbone of the region’s economy, and their connectivity needs are evolving rapidly. Today, SMBs are not just asking for fast Wi-Fi — they’re demanding reliability, security, scalability, and simplicity at a cost that makes sense. Many operate hybrid environments with employees, IoT devices, and cloud applications all competing for bandwidth, so networks need to be intelligent and easy to manage.

D-Link addresses this through our Nuclias Cloud and Nuclias Connect platforms, which give small and mid-sized businesses enterprise-grade control without the complexity or cost. From a small café to a multi-branch company, these solutions simplify deployment, monitoring, and troubleshooting — all from a central dashboard, users enjoy self-healing networks that adjust to demand in real time.

We’re also introducing Wi-Fi 7 solutions that future-proof SMB networks, allowing seamless connectivity for smart devices, video conferencing, and digital transactions. In essence, D-Link is helping SMBs operate with enterprise-level confidence, empowering them to grow in an increasingly connected, competitive marketplace.

How successful has Nuclias connect been across some of the different verticals like retail, education, hospitality and others in the region? What have been some of the further features or new functionalities added in Nuclias?

Nuclias Connect has proven to be one of D-Link’s most successful platforms across key sectors such as retail, education, healthcare, and hospitality in the Middle East. It has helped organizations simplify network management, improve uptime, and strengthen security without increasing IT overhead. For schools, it allows seamless management of multiple campuses and student access policies. In retail and hospitality, it enables fast, secure Wi-Fi for both guests and staff — enhancing customer experience while protecting sensitive data.

Over the past year, we’ve rolled out several upgrades, including improved onboarding workflows, and enhanced multi-site management capabilities. Administrators can now visualize network health in real time, manage hundreds of access points remotely, and even automate updates — all from a unified interface.

Nuclias Connect continues to evolve based on customer feedback. Our goal is to make network management as intuitive and efficient as possible for SMBs. With built-in analytics and reporting, it not only powers connectivity but also provides valuable business intelligence that helps organizations make smarter operational decisions.

Highlight some of the Business segment focused new product launches in the recent past?

D-Link has been expanding its business networking portfolio with solutions designed for high performance, scalability, and simplicity. Among the highlights are our Wi-Fi 7 Tri-Band Access Points, AQUILA PRO AI routers, and a new generation of stackable and cloud-managed switches. These products bring enterprise-grade performance within reach for SMBs and growing organizations.

The recently introduced DIR-BE981 10G Wi-Fi 7 Mesh System is a standout innovation — built to serve both small businesses and premium home offices. It offers lightning-fast connectivity, intelligent traffic management, and advanced security features. Combined with our new switches and PoE support, it creates a seamless wired and wireless ecosystem that’s easy to scale.

What sets D-Link apart is the integration of AI and cloud management across our devices. Whether it’s optimizing traffic flow, detecting anomalies, or managing multiple sites, our solutions are designed to reduce manual effort while boosting reliability. Each launch reflects D-Link’s vision — making powerful, intelligent networking simple and accessible to every business.

Discuss the focus on wifi 7 in your new products portfolio?  How is wifi 7 superior to wifi 6?
 Wi-Fi 7 is a major focus for D-Link, and we already have Wi-Fi 7 products available in the market. The technology marks a leap forward in wireless innovation, bringing up to 4x faster speeds, ultra-low latency, and improved multi-device performance compared to Wi-Fi 6. For businesses and consumers alike, this translates into smoother 4K/8K streaming, faster data transfers, and better support for IoT and AI-driven applications.

Unlike previous generations, Wi-Fi 7 uses features such as Multi-Link Operation (MLO) and 320 MHz channels, which allow multiple data streams to operate simultaneously across different frequency bands. This means less interference, higher throughput, and a more stable connection, even in crowded environments like offices or co-working spaces.

For the region’s SMBs and digital-first households, Wi-Fi 7 ensures that their networks can handle the growing demand of connected devices and cloud workloads. It’s not just an upgrade — it’s a foundation for the future of smart living and digital business.

 Elaborate on demand in the stackable switches category? Discuss some of the highlights of recent launches.

We’re seeing strong and consistent demand for stackable switches across the region, particularly from education, healthcare, and commercial enterprises. As organizations expand, they need flexible and scalable networking that can grow without major infrastructure changes. D-Link’s latest stackable switch series address exactly that need.

These switches offer high-speed uplinks, PoE support, redundancy, and easy scalability — enabling businesses to expand their networks with confidence. They also come with enhanced security, QoS (Quality of Service), and cloud-based management through Nuclias, giving administrators total control from a single dashboard.

Energy efficiency is another focus area. Our switches are built with smart power-saving technology, reducing consumption without compromising performance. Combined with user-friendly setup and advanced monitoring tools, these switches simplify complex network environments.

For SMBs upgrading from traditional setups, stackable switches deliver enterprise-grade reliability and performance — allowing them to stay agile, connected, and prepared for the future.

What are the solutions you offer in the surveillance segment for Business customers? Discuss some highlights

D-Link has built a strong reputation in IP surveillance solutions for business customers across sectors like retail, education, logistics, and hospitality. Our portfolio includes a full range of IP cameras, NVRs, and cloud-managed monitoring systems that deliver high-quality imaging, reliable storage, and smart analytics.

Our latest surveillance lineup focuses on enhancing visibility, efficiency, and ease of use. Features such as motion and sound detection, smart zoning, and instant event notifications allow businesses to respond swiftly to potential incidents.

What sets D-Link apart is our ability to combine connectivity and security in one ecosystem. Whether it’s a retail chain monitoring multiple outlets or a school ensuring student safety, our solutions are built to be easy to deploy, manage, and scale. We focus on giving businesses peace of mind through intelligent, connected surveillance that works seamlessly with their existing infrastructure.

How has D-Link enhanced its products using AI features?

AI has become a defining part of D-Link’s innovation journey. Across our product lines, we’re embedding AI-driven intelligence to simplify network management, enhance performance, and deliver more personalized user experiences.

Our AQUILA PRO AI routers automatically analyze network conditions, optimize bandwidth allocation, and reduce dead zones — ensuring seamless Wi-Fi performance across homes and offices. Similarly, Nuclias Cloud leverages AI for predictive maintenance and anomaly detection, allowing networks to self-adjust before issues occur.

For businesses, this translates into lower downtime, faster troubleshooting, and improved user satisfaction. For consumers, it means smoother streaming, smarter parental controls, and stronger security.

How has the company’s growth been over the past year in the region? Mention some key objectives for the year ahead.

The past year has been very strong for D-Link across the Middle East and Africa. This success stems from our innovation in AI-based connectivity, Wi-Fi 7 adoption, and the expansion of our Nuclias solutions. Our focus on regional collaboration and strong channel partnerships has also played a key role.

As we move into the next year, our priorities are clear: deepen our AI and cloud integration and promote sustainable product design across our portfolio. We are also aligning closely with regional digital transformation agendas.