Pure Storage to showcase new storage automation and delivery platform and cloud native Database-as-a-Service at GITEX


Pure Storage, the IT pioneer that delivers storage as-a-service in a multi-cloud world, today announced its participation at GITEX 2021 where it will showcase two new solutions — Pure Fusion and Portworx Data Services — that will significantly progress the company’s vision of modernizing how customers work with data.

“Since our founding, Pure has delivered simplicity and reliability at scale — what organizations need more than ever as they increasingly adopt cloud native architectures and modern applications like AI/ML and advanced analytics. Our new software innovations further our goal of making infrastructure invisible to developers, using it as simple as calling an API, and delivering it as a service,” said Charles Giancarlo, Chairman and CEO, Pure Storage.

Visitors to Pure Storage’s GITEX stand will get an opportunity to learn how Pure is meeting the demands of modern business by making data infrastructure fast to deploy, provision, and manage. With Pure, infrastructure is automated, API-driven, and transparent, and application developers are accelerated with access to the fully-integrated and deployment-ready database tools they need.

Pure Fusion brings the cloud operating model anywhere with a new self-service, autonomous storage environment built for limitless scale that marries the best of enterprise storage with the agility and scalability of the cloud. With on-demand consumption and back-end provisioning, organizations can deliver a new scale-out storage model that unifies arrays and optimizes storage pools on the fly. End users will be able to rapidly consume volumes, file systems, and advanced data services like replication without waiting for back-end manual work, making hardware truly invisible. Pure Fusion will allow organizations to scale seamlessly, integrating first with FlashArray//X, FlashArray//C, and Pure Cloud Block Store, with future integrations planned with FlashBlade and Portworx. Pure Fusion, coupled with the powerful Pure portfolio, will take performance, density, and data availability to new levels.

Portworx Data Services — the industry’s first Database-as-a-Service platform for Kubernetes — enables DevOps engineers to deploy a managed, production-grade data service on Kubernetes from the industry’s broadest catalog of options for SQL, NoSQL, search, streaming, and more. Portworx Data Services fully automates Day-2 operations, including monitoring, backups, high-availability, disaster recovery, migration, auto-scaling, and security. Now, running data services on Kubernetes is dramatically simpler than other approaches.

“Over the past several years, GITEX has served as the platform for us to showcase innovations that have disrupted the storage market,” commented James Petter, VP International, Pure Storage. “This years’ GITEX is particularly significant for us as we announce our vision for what modern data storage and management should be: services-driven and delivered as code. This evolution will enable organizations to gain a competitive advantage in their data-driven innovation.”

At GITEX, Pure Storage can be found in Hall 8, Stand A3.

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