Vasion to bring PrinterLogic and serverless printing to GITEX Global 2022


PrinterLogic, the world leader in serverless printing infrastructure, has announced its participation at GITEX Global 2022, to help organizations eliminate print servers with the company’s next generation cloud-native print management solution, and eliminate the PrintNightmare security vulnerability. The company is keen to meet with channel partners at the event with the intention of building local partnerships and increasing market coverage.

Speaking about the company’s participation, Mr. Simon Hill, Managing Director for EMEA and APAC at Vasion says, “Over the past couple of years, we have witnessed companies embarking on their digital transformation journeys and the transition to the Cloud has been one of the integral parts of their digitization process. Cloud-based solutions have made tremendous strides, driven by factors like business expansion imperatives, the remote work scenario as a result of Covid-19, smart city projects, and governmental initiatives. According to predictions from Gartner, global spending on cloud services is expected to reach over $482 billion in 2022, up from $314 billion in 2020. Against this scenario, we have seen an increased interest and uptake of the PrinterLogic solution that helps organizations move their printing infrastructure to the cloud and improve their print security.”

“The Middle East and Africa market is a high potential growth market for our company. With GITEX being the biggest regional technology event, it is the perfect platform for us to expose our brand and capabilities and enter into high level discussions with customers and the channel in order to gain insights that will help us tailor our offerings to the needs of the market. We are also looking to strengthen our channel ecosystem by signing new partners that share our strategic vision and can help us penetrate the market,” says Mr. Hill.

Channel partners have a distinct advantage working with PrinterLogic. The print management software market is worth circa $650m worldwide and this is all driven by Managed Print Service (MPS) contracts. However, only around 40% of print is covered by MPS. The potential of the market is closer to $1.6bn. “As organizations move to cloud-native print management they will want a solution that manages all their printers, and this is what we do best,” continues Mr. Hill.

The elimination of the physical infrastructure is a critical step in an organization’s digital transformation journey. Print servers cost a lot of money and time relating to provisioning, licensing, cooling and powering, physical security, on-going management and maintenance including upgrades, virus scans etc. PrinterLogic modernizes enterprise print management by eliminating all print servers and delivering a highly available Serverless Printing Infrastructure, thereby eliminating all these costs.

By moving from print servers to a cloud-native solution like PrinterLogic, companies significantly reduce the pains associated with deployment (no more scripting or GPOs), ongoing support (customers report 60-90% less print related IT support calls) and significantly lower resolution times. They also eliminate the security vulnerability of print servers – PrintNightmare.

With the centrally managed Direct IP printing platform delivered as a SaaS application, enterprises can empower end users with mobile printing, secure release printing, and many advanced features that legacy print management applications can’t provide.

“PrinterLogic supports the future of work and the hybrid workplace. Customers can confidently and securely ensure their organization can deliver best in class serverless print management, wherever work happens,” concludes Mr. Hill.

PrinterLogic will be exhibiting from stand number H4-62, at GITEX Global, taking place between 10 – 14 October, 2022 at Dubai World Trade Centre (DWTC).

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