StarLink becomes Blue Prism’s Value-added Distributer for META region


StarLink, one of the leading specialized cyber and cloud Value-added Distributors in the META region, today announced a new distribution alliance with Blue Prism, a global leader in Intelligent Automation.  This partnership is strategic to Blue Prism’s broader mission to help organizations around the world easily access Blue Prism technology and services and will contribute to their globalization efforts.

The partnership will seek to  expand Blue Prism’s presence in key geographies. Star Link will help Blue Prism acquire new customers and better serve existing customers, onboard new partners and pursue accelerated regional growth in untapped markets.

Blue Prism and StarLink will establish a unified distribution process with deeper engagements and competency within the StarLink extensive channel community to help address regional customers’ automation goals.  The partnership will provide Blue Prism with extensive visibility into the new business market and will facilitate expansion of the Blue Prism partner eco-system.

Having now launched its Blue Prism intelligent automation practice, StarLink and its channel partners within the cyber security and cloud practices will benefit from access to key partners and their best-of-breed technologies within Blue Prism’s partner ecosystem; the Technology Alliance Program (TAP).

In addition, StarLink’s current distribution network and Blue Prism’s TAP program has overlapping partners, including Sailpoint, Thales, and One Identity. This overlap enables these and other security partners in the StarLink Connect Partner network to realize the value of using Blue Prism’s intelligent automation platform with their own capabilities, giving customers better automation options, and serving their needs in the high growth cyber security market.

“The intelligent automation and artificial intelligence landscape hold huge potential in the META region, with Blue Prism at the forefront of this next-generation technology,” said Zaidoun Arbad, COO, StarLink. “We feel privileged that Blue Prism chose us as their first value-added distributor. This is both a huge responsibility and opportunity which we are well-equipped to take on and we look forward to adding value to this great partnership.”

“The agile enterprise of the future will run as a seamless mix of digital workers, human workers, and ever-evolving systems. Increasing number of enterprises in the Middle East region are embracing this vision and we are excited to partner with StarLink to accelerate adoption of this strategic vision and to help our existing partners to compete for bigger transformation projects.” said Fawwaz Qadan, Regional Executive Middle East, Blue Prism.

Chief Partner Strategy Officer, Blue Prism, Linda Dotts said: “Our partnership with StarLink represents a positive step for us in the region, as Blue Prism technology is rapidly made available to its customers. StarLink will also be providing local resources and professional services for product implementation and support, which expands the scope of our presence in the Middle East and will help us in accelerating the revenue generated by our partners in the region.”

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