Tag: customer data platform
Sitecore identifies 7 business benefits of a customer data platform
Digital customer experience organization, Sitecore has identified 7 ways that a customer data platform helps a business create standout customer experiences and drives personalization at scale. According to Sitecore, a dedicated CDP ...SAP launches SAP Customer Data Platform
The new CDP will help redefine the customer experience across every engagement SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to ...