Simplifying device and digital asset management

Trio is a global IT service and solutions provider specializing in mobile device management launched two new verticals – Trio Business and Trio Education – at the recently concluded GITEX GLOBAL 2024 exhibition in Dubai, as part of its latest growth plans for the Middle East. Saied Alirezaei, Founder and CEO, Trio discusses the company’s solutions focus and plans for the region

What does TRIO offer as a solution?

TRIO is a platform that has been designed to manage devices, digital assets, and cloud assets for enterprises and SMBs. Although we focus on SMBs, we’re also seeing interest from some enterprise clients. Our solution is AI-driven, which simplifies device management significantly. That’s why it appeals to small and medium businesses—they find it both powerful and easy to use.

What verticals does TRIO cater to?

TRIO serves a range of verticals, including startups, logistics, FinTech, healthcare, and hospitality. We also have a dedicated solution for the education sector, especially for K-12 schools, which helps manage school-owned devices and BYOD (Bring Your Own Device) from students. Schools use TRIO to monitor, manage, and secure endpoints, simplifying IT management so that one IT manager can handle up to 500 devices rather than the typical 100.

How does TRIO help IT managers?

TRIO is built to make device management easier for IT managers by reducing their workload and cutting costs. It includes features for logging, notifications, alerts, and reporting, all of which are AI-prepared to deliver useful insights for top management. Our platform consolidates asset and inventory management, as well as MDM (Mobile Device Management) and UEM (Unified Endpoint Management), to cover all digital assets comprehensively.

How does TRIO compare to network management solutions?

TRIO goes beyond network management. While they focus mainly on managing network protocols, TRIO includes UEM and MDM to manage and secure endpoints. We also provide compliance automation, addressing local policies and standards for various countries. This broader scope makes TRIO a more comprehensive solution for IT management.

What’s TRIO’s main focus in terms of asset management?

Our focus is primarily on endpoints and servers, which are essential digital assets for businesses. While network solutions exist, TRIO emphasizes endpoint management, where most of our client needs lie.

How long has TRIO been active in the Middle East, and what are your goals here?

The company is based in Germany, where we’ve provided IT services for years. We launched TRIO as a platform two years ago, and this is our second year participating in GITEX. Last year, we attended with a smaller booth to gauge market demand, and based on the strong response, we’ve come back this year with a larger presence and several partners across the region.

Could you tell us more about your solution’s adaptability for different industries?

Absolutely. While 75–80% of customer needs overlap across industries, we customize for specific requirements like compliance. For example, FinTech and healthcare each have distinct compliance standards. This flexibility allows us to effectively cater to multiple verticals, from healthcare and logistics to hospitality.

How frequently is TRIO updated?

We refresh TRIO’s features every six months based on client feedback and changing needs. This frequent updating allows us to stay relevant and continuously improve the platform to meet market demands.