Securing the Digital Workplace

Yevhen Zuhrer, Head of Sales and Business Development, Syteca shares how the company is redefining privileged access and user activity monitoring for modern enterprises.

Discuss the key developments over the past year?

Over the past year, we’ve significantly evolved our core offering—user activity monitoring—by splitting it into two focused product lines: Productivity Monitoring and Privileged Access Management (PAM). The idea was to deliver deeper functionality in each area. Productivity Monitoring gives organizations insight into how users interact with applications and websites on endpoints—tracking engagement and time spent. On the other side, PAM has now matured into a standalone line, offering full Privileged Account Session Management (PASM) capabilities.

What differentiates us is that these modules, while distinct, are all deployed using a single agent, or even agentlessly in some cases, making implementation fast and scalable, especially compared to traditional PAM vendors.

What prompted the rebranding or renaming of the product suite?
The name change reflects the broader scope and modular architecture we now offer. What began as a user activity monitoring tool has grown into a unified solution stack covering productivity, privileged access, and session management. This evolution needed to be better reflected in the branding.

What’s your core market focus right now?
We’re strongly focused on SMBs and SMEs—particularly because they often lack robust privileged access security. Our deployment model is ideally suited for them. While other PAM vendors typically start with hundreds of users, we can start small—as few as five to ten users—and scale to tens of thousands. This flexibility is one of our strongest differentiators.

Our slogan even reflects  “PAM for S, M, L, and XXL.” That means our solution works just as well for small businesses as it does for large enterprises.

How has your regional presence grown, especially in the Middle East?
Our entry point into the region was through user activity monitoring, and that gained traction especially in the government sector, where strong compliance and security requirements prevail. This laid a foundation for trust. We’re now leveraging that to expand within the SME space, which serves as a bridge to eventually reach large enterprises that may already have PAM tools—but may consider switching over time.

Can you elaborate on how AI is being leveraged in your platform?
AI plays a role primarily in threat detection and automated response. For example, if a privileged user begins performing suspicious activity—say, launching unauthorized applications—we can use AI to flag the behavior, terminate the session, or notify administrators in real time. The intelligence layer enables faster and more adaptive incident response.

While it’s still early days for broader AI adoption in PAM, we see this evolving rapidly, especially for use cases like anomaly detection and behavioral analytics.

Which verticals are you seeing the most traction in?
Our strongest verticals are:

• BFSI (Banking, Financial Services & Insurance) – accounting for 40–50% of our customer base.
• Critical Infrastructure – especially in Europe, where the category has expanded to include 18 verticals such as energy, water management, waste management, and utilities.

These sectors benefit not only from PAM but also from productivity and session monitoring, especially when dealing with third-party contractors and remote access environments.

What role does your solution play in securing multi-cloud environments?
While we don’t claim to address every vulnerability in multi-cloud environments, we secure access—which is often the most critical layer. We help manage and protect access to applications and infrastructure across clouds through features like password rotation, session monitoring, and privileged credential protection. That’s where our value lies: making sure access is controlled, monitored, and secure—no matter where the data or workloads reside.

What’s your growth roadmap for the next 12–18 months?
Our priority is to deepen our SMB and mid-enterprise presence in this region while continuing to innovate across the PAM and productivity monitoring layers. We’re also investing in agentless deployment capabilities, AI integration, and cloud-native compatibility to ensure our solutions stay agile and relevant for modern IT environments.