Logitech announced that its annual Partner Connect Program, RISE 2026, will take place in Cairo, Egypt, from 6th to 8th October. With more than 150 partners attending, RISE 2026 is one of the biggest channel partner events for Logitech in the Middle East and Africa region. Now in its third year, the global channel partner program focuses on enhancing the partner experience by providing access to Logitech’s B2B product portfolio, simplifying program management and offering new incentives and benefits to prioritize partner success. At RISE 2026, Logitech will outline the company’s corporate and channel strategy and explore new opportunities to support the partner ecosystem.
“Our partners are central to Logitech’s growth in the Middle East. Their close engagement with customers and the feedback they provide play a vital role in shaping our innovation and product direction,” said Murad Ali, Head of Middle East & Central Asia, Logitech for Business. “RISE is the perfect place to recognize their contribution and to better understand the evolving needs of the region here in one of the most historical cities. We look forward to welcoming the partners joining us from across the Middle East, gaining deeper insight into their markets and sharing our plans for the future, as we continue to strengthen our relationships.”
“Our partners across Africa are instrumental to Logitech’s continued growth, and their knowledge of local markets and customer requirements helps guide our strategy,” said Jawad Jalabane, Head of Africa, Logitech for Business. “RISE 2026 provides a valuable platform to engage directly with the partners attending from the continent, to understand the opportunities and needs specific to their markets, and to build on our existing relationships. We anticipate rich discussions throughout the event.”
Logitech guarantees that its line of video collaboration tools will stay on trend for the next couple of years and ensures full compatibility with all platforms. As hybrid working becomes the norm, Logitech has created devices based on insights from customers who want to collaborate more effectively no matter where they are working from.
Attendees at RISE 2026 will get a chance to see Logitech’s workplace portfolio. This includes the Rally AI Camera and Rally AI Camera Pro, along with the award-winning Rally Board 65 and personal workspace solutions like the MX Master 4, Zone Wireless 2 ES, and the Signature Solar Slim+ K980 Keyboard. The Logitech Spot, an AI-powered environmental room sensor, will be showcased, showing how real-time insights can help create healthier and more productive meeting spaces. Moreover, partners will also get to see the recently launched Zone Vibe Pro headset that features active noise cancellation (ANC) and AI-powered voice isolation. Along with that, Logitech is also introducing new tools for partners to enhance customer support.
As the Middle East and Africa undergo a rapid digital transformation, Logitech aims to equip organisations with innovative collaboration solutions that help teams become more connected, productive, and ready for the future.
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