Liferay announces new offering to help companies accelerate innovation in digital experiences

Liferay, announced that it is making it even easier for companies to build and evolve digital experiences with a new cloud-based DXP-as-a-Service offering. Liferay Experience Cloud helps companies create, launch, and optimize digital experiences for their customers, employees, suppliers, and sellers. It includes content management, account management, analytics, commerce, personalization, and low code capabilities, delivered on an as-a-service cloud fully managed by Liferay.

“Enterprise software is being transformed by the pressure for companies to apply digital quickly to every area of the business,” said Bryan Cheung, CEO at Liferay. “Software as a Service has set a new standard for how quickly companies launch digital solutions, but SaaS is usually locked down—every customer gets the same solution. With Liferay Experience Cloud, we are providing an incredibly flexible platform for custom solutions with the speed and convenience of as-a-service software.”

“Meeting customer demands and needs is top priority and imperative for brands in present times. The modern-day customer seeks unmatched buying experiences. Businesses aspire to understand customer pulse, anticipate and adapt to evolving demands and stay relevant,” said Moussalam Dalati, General Manager, Liferay Middle East. “Liferay Experience Cloud empowers organizations with hyper-personalized experiences at scale and deeper integrations to create digital experiences across any digital touch point of the customer roadmap, equips brands to predict purchase patters and deliver seamless and accurate journeys.”

With Liferay Experience Cloud, organizations can create a broad range of custom solutions, including customer experiences, employee portals, and solutions for suppliers, distributors, and retailers. Back-end integration is simplified with connectors and cloud-native APIs, and custom code can be deployed and managed without compromising ease of upgrades or access to new features. A consumption-based pricing model allows enterprises to start small, using only what they need, but quickly expand with more capabilities and higher performance. The offering is hosted and fully managed by Liferay so that companies don’t need extra investments in IT operations to use the technology.