In pursuit of stronger outcomes 

Nikita Kandath, Marketing Manager, EMEA at CommScope shares how collaboration with sales teams and the ability to translate complex technology into business value have shaped her leadership approach.

What initially drew you to a career in the technology industry? Has that early motivation sustained over the years?

I began my career in marketing across several industries, but I was always drawn to the technology sector because of its dynamic nature and the constant pace of innovation. What initially attracted me was the opportunity to promote solutions that don’t just support businesses but also have the potential to create meaningful impact in people’s lives.

The tech industry’s ability to evolve so quickly means there is always something new to learn and new challenges to solve. That environment of continuous change and innovation was incredibly appealing to me early on.

Over the years, that motivation has absolutely sustained. If anything, it has grown stronger. The opportunity to stay at the forefront of emerging technologies, work on solutions that enable digital transformation, and continually learn keeps me inspired and engaged in the field.

Ultimately, my journey into tech was driven by curiosity, a passion for problem-solving, and a desire to contribute to meaningful innovation and those same motivations continue to guide me today.

Looking back, what defining moments shaped your leadership approach in sales and marketing?

Early in my career, I realized that marketing and sales cannot operate in silos. One of my strengths has always been the ability to connect with people and lead with empathy, which helped me build strong relationships across supporting functions…particularly with sales. A defining moment for me was working on initiatives where close collaboration between the two functions directly translated into measurable business impact. It reinforced the idea that marketing must stay closely connected to the customer, the partner ecosystem, and the sales teams on the ground.

Another experience that shaped my leadership style was working with diverse teams across regions and cultures. It highlighted how much stronger outcomes can be when different perspectives are brought to the table. As a result, my leadership approach focuses on fostering collaboration, empowering teams, and ensuring that marketing strategies remain closely aligned with both customer needs and commercial success.

As the industry has shifted from legacy systems to cloud and AI-driven models, how have you evolved your own role to stay ahead?

With the changing landscape in the tech world, I’ve had to evolve from a traditional marketing role to one that is far more strategic and integrated with the business. Staying ahead means continuously upskilling by understanding new technologies, market shifts, and how they impact customer priorities.

A big part of that evolution has been focusing on storytelling that bridges technology and business outcomes. Our role in marketing is to simplify complexity, helping customers and partners see how innovations in cloud, AI, and digital infrastructure translate into real value. It also means working more closely than ever with sales, product, and ecosystem partners to ensure our messaging reflects both market needs and future opportunities.

What has been the biggest professional leap of faith you’ve taken, and what did it teach you about resilience?

One of the biggest leaps of faith in my career was stepping into B2B tech marketing roles focused on digital infrastructure, an area where the technology is complex and the pace of innovation is constant. Early on, I found myself in rooms with engineers and architects discussing networks and connectivity at a very deep level. Rather than being intimidated, I chose to lean into learning and curiosity. That experience taught me that resilience isn’t about having all the answers, it’s about staying adaptable, asking the right questions, upskilling and confidently translating complex technology into meaningful business value.

Beyond the obvious challenges, do subtle structural barriers still exist for women in commercial technology roles?

Absolutely. Beyond the visible challenges, subtle structural barriers persist for women in commercial tech like underrepresentation in senior roles, gaps in funding, and work cultures where speaking up can feel risky. These factors can chip away confidence and make it harder to be taken seriously. Overcoming them requires self-advocacy, embracing flexible work models to balance life and career, and proactively seizing opportunities to align with one’s purpose. It’s about building both visibility and resilience in spaces that weren’t always designed for us

A big part of that evolution has been focusing on storytelling that bridges technology and business outcomes. Our role in marketing is to simplify complexity, helping customers and partners see how innovations in cloud, AI, and digital infrastructure translate into real value.