Help AG upgraded to F5 Platinum Partner in the UAE

Help AG has been upgraded to F5 Platinum Partner status, enabling it to significantly expand its value-added distribution reach in the United Arab Emirates (UAE).

F5’s Unity+ Partner Program has been specifically designed to address the evolution of the market, F5 as a business, and partner business models. The program offers a clear path to success for serving customers with F5’s best in class portfolio of products.

“Our enhanced partnership with F5 will bring huge value and benefits to our clients across the Middle East. Leveraging F5’s comprehensive portfolio, we will provide all-inclusive and integrated multi-cloud application services, information security solutions, and professional advisory services to all business sectors,” said Stephan Berner, Chief Executive Officer of Help AG.

Nasser El Abdouli, Director of Channel Sales for the Middle East, Turkey and Africa at F5.

“Crucially, we are in our strongest position yet to help organizations in every sector substantively realize their digital transformation ambitions. This includes the ability to safely flex to whatever cloud scenario is needed for the job, including virtual machines, container-native, SaaS, and purpose-built hardware.”

Help AG supports leading enterprise businesses and governments with strategic consultancy combined with tailored information security solutions and services. The company has been present in the Middle East since 2004 and is firmly established as one of the region’s most trusted IT security advisors. In Feb 2020, Help AG was strategically acquired by Etisalat, which positioned the business as the cybersecurity arm of Etisalat Digital.

Commenting on the announcement, Nasser El Abdouli, Director of Channel Sales for the Middle East, Turkey, and Africa at F5, said, “Help AG has the track record, expertise and infrastructure to powerfully boost our go-to-market strength in the UAE. Everywhere we look, our customers are increasingly demanding seamless, rapid, secure and personalized experiences. More than ever, we are empowering organizations to get their apps to the market faster, protect their business from existing and emerging threats, adapt quickly to changing conditions, and harness the power of AI to make better business decisions. Help AG will be central to delivering our solutions and services at scale across the UAE.”