ASBIS signs distribution agreement with Overland-Tandberg


ASBIS Middle East, a subsidiary of ASBISC Enterprises PLC, has recently formed a distribution agreement with Overland-Tandberg, a leading provider of data storage and archive solutions.

This collaboration enables ASBIS to enhance its range of top-quality data storage solutions, catering to the rapidly growing segment with high user demand. The global Data Storage market was valued at $244.9 billion in 2023 and is expected to grow at a CAGR of 17% over the next 6 years, reaching an estimated value of $932.2 billion by 2030.

The product portfolio includes solutions from the following vendor lines:

  • Neo Tape Archive Solutions (Tape Library, Tape Autoloader, Tape Drive & LTO Cartridge)
  • RDX Removable Disk (HDD/SSD) Solutions – Patented Technology of O-T
  • Titan Storage Solutions
  • Olympus Server Solutions
  • Data Archival & Data Management Services & Solutions

These solutions will be available across the Middle East & Africa region.

“We are thrilled to share that ASBIS and Overland-Tandberg, a leading provider of data storage and archive solutions, have joined forces in an exciting collaboration. By combining Overland-Tandberg’s advanced data storage solutions with ASBIS Group’s extensive distribution network and local market knowledge, this partnership aims to provide valuable data storage solutions to customers throughout the Middle East. It’s great to share a common goal with Overland-Tandberg and work together to enhance accessibility and personalization for our customers,” said Hesham Tantawi, Vice President at ASBIS Middle East

“We look forward to partnering with ASBIS Group to expand our presence in the Middle East. Their reputation for creating commercially viable solutions aligns perfectly with our values, and we are confident this partnership will benefit both companies and our customers,” said Ashok Kumar, Regional Sales Director – APAC + ME at Overland-Tandberg.

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